Research on Demand and Supply of Silver Industry in China: A 2012 Survey-Based Study in Beijing

The population in China is rapidly aging. By 2040, the total number of the population aged 60 and older will reach 400 million.The aging population issue is not unique to China. However, we can’t find a model outside of China for how to deal with an aging population of this size. This will have a major impact on the economy and society. We need to develop solutions that meet current conditions and support the future demands of elderly care．
Before we make a plan for how to best support the elderly, we must be fully aware of the current situation and especially the difference between urban and rural areas.
Based on survey that supported by Grants-in-Aid from Japanese Government conducted in urban and rural areas of Beijing in 2012, we explored current living and consumption conditions of the population aged 50 and older.
This report is structured with the following contents. Section 1 describes the main demographic transition and population aging in China. Section 2 gives an analysis regarding the current life situation that focus on economic life, social security, and the consumption conditions that focus on the Products and Services for the elderly. Section 3 indicates the challenges for the Chinese aging population and how to find the right path. Section 4 derives a conclusion regarding demand and supply of silver industry.