Content Analysis of Blogs: Transformation in Adulthood

The proposed study is content analysis based research on bloggers with specific target respondents comprising of Post Graduate students pursuing Communication and Journalism Program in University of Mumbai, India. It studies how blogging causes transformation of digital knowledge in adult population. Blogs by and large connect to the community and bring about behavioral changes in human beings. The researcher wants to investigate how blogs can help open bloggers to views, sharing of experiences, behavior, solve problems, enhance articulation, and improve literacy bringing about, cultural-intellectual–philosophical and socio-psychological changes among the students. The respondents are belonging to diverse sections of Indian society and they are exposed to comprehensive thinking, clear vision and they form opinion based thinking. Students have voluntarily chosen an assignment to start and maintain the blogs out of ten parameters of internal assessment within the program. The methodology is quantitative and qualitative. The content analysis will be done on daily updates made by the respondents on their blogs. In-depth interviews of the respondents shall be taken to ascertain transformation in adulthood. This study is more contemporary and relevant in India, because young adult population has started digital migration.