Mass Media and Tribal Transformation with Special Reference to Gond Community in Gadchiroli Tehsil of Maharashtra

Abstract:
The study will focus on Tribal Transformation through Mass Media with special reference to Gond community of Gadchiroli tehsil. It is needless to say that tribal community was in existence in the entire globe. Tribal being a backward community has therefore been granted privileges by the Constitution of India. Tribals are also ‘Adivasis’ and ‘aboriginals’ of India were found in isolation. Most of the ‘Adivasis’ are living in object poverty, abysmal illiteracy and unhygienic conditions due to lack of ignorance and awareness of their legitimate rights. The original tribals lived only in forest and using leaves and barks of trees to cover their bodies. For want of communication, the tribals had no knowledge of mass media. The study and research of tribals living in Gadchiroli Tehsil of Maharashtra State reveal their way of living and lifestyle and their languages and their culture. Gond community faces today onslaught of even today economic, social, cultural and educational problems even after 65 years of independence. They require special attention for their overall upliftment and welfare through legal and constitutional means. Mass media are the instrument of communication which also played important and significance role in the primitive’s societies in ancient time.